HBA IPDA Winners Announced

Outstanding package designs span prestige to mass.

Hundreds of beauty and packaging professionals gathered at the end of the opening day of HBA Global Expo, on September 28th, to learn the winners of HBA Global’s International Package Design Awards (IDPA) competition. The awards were presented at the IPDA Showcase, booth 1006, shared by IPDA sponsors Beauty Packaging and Happi magazines. Tom Branna, vice president/editorial director, Rodman Publishing, made the eagerly anticipated announcements.

HBA’s IPDA is the only design competition that celebrates the year’s most innovative packaging in all of beauty’s product categories, including cosmetics, skin care, fragrance and personal care. Almost 200 entries from major brands, niche players and indie companies were received. The following winners were chosen by The Committee of 100—packaging professionals, designers, suppliers and members of the media—which selects the finalists based on originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging.

This year’s Grand Award winner is L’Oréal Paris True Match Roller Perfecting Roll On Makeup, submitted by L’Oréal Paris, which also won the IPDA in the Cosmetics Mass category.
Congratulations to all the winners and finalists!

Cosmetics Mass
L’Oréal Paris True Match Roller Perfecting Roll On Makeup, submitted by L’Oréal Paris



Cosmetics Prestige
Eye Steppes by Jane Iredale, submitted by Iredale Mineral Cosmetics, Ltd.









Fragrance Mass
Hanae Mori Butterfly Solid Perfume Ring by International Cosmetics & Perfumes, submitted by Maesa




Green Packaging
Pure Shea Butter by Shea Radiance, submitted by Chicago Paper Tube & Can Company



Fragrance Prestige
Bella Una by Calm and Scents, submitted by Kym Wechsler



Personal Care Prestige
Hapuna Keratin Retexturizer Stylist Caddy by Paul Brown Hawaii, submitted by Paul Brown Hawaii



Personal Care Mass
Signature Collection Men by Bath & Body Works, submitted by Beauty Avenues




Skin Care Mass
L’Oréal Paris Go 360 Clean by L’Oréal Paris, submitted by Berry Plastics Corporation



Skin Care Prestige
RE9 Advanced by Arbonne, submitted by Fusion Packaging; Packaging Supplier: Fusion Packaging